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  • Why Black and White?

    What’s black and white and on-trend? Your baby’s future nursery, of course!

    Research has shown that the best way to stimulate your baby’s vision and improve early recognition, is by using black and white or high-contrast bold patterns and images.

    Our collection of linen and décor is designed to give your baby the most visually stimulating start to life. What’s more is that monochrome is such a great trend and black and white is a classic combination that will stand the test of time.

    Be brave and mix and match patterns.  Add bright, pops of primary colour and curate a gender-neutral nursey with minimal décor that is modern, sophisticated and striking.

    Surround your baby with black and white and watch their eyes light up! Its tried and trusted in our nursery. Why not try it?

  • Hello World

    Finding it hard to find bedding for your little one which doesn't have characters or isn't just plain colours?  Well, now you know exactly why Kideroo was created.  We make modern baby bedding and nursery decor for parents who think like us. Parents like you... that's why you here, right?

    All Kideroo products are made in South Africa, using handpicked fabrics and handmade finishes. No factories.  No cramped conditions.  No underpaid workers.  We're proud of our process, our people and our products.

    Come on this journey with us and help us grow - your support will mean the world to us.  If you want a stand-out modern nursery, you've come to the right place.

  • WHY 100% COTTON?

    Like all mothers, I wanted the best and safest products for my baby.  In my eyes, that's 100% cotton!  The craftsmanship and versatility of this fabric make it the perfect choice for our baby and our family.  Cotton is the best fabric for your delicate newborn's skin. Here are just a few reasons why this fabric is perfect for your little one:

    1) BREATHABLE!  Cotton is a natural, 100% organic fabric and it's breathability will reduce baby's risk of overheating and yield a safe environment.

    2) HIGHLY ABSORBENT!  Cotton fabrics permit better aeration and will keep your baby cool.  The nature of cotton permits it to absorb and remove body’s moisture easily.  You can wash and dry cotton fabrics easily.  They can be tumble dried or hung up to dry.

    3) INCREASED COMFORT AND SOFTNESS! The more you wash it, the softer it becomes!

    4) NON-ALLERGENIC!  Since it is a natural fabric, cotton is non allergenic. Therefore, you don’t have to worry about baby breaking out in rashes or eczema.  Cotton is also perfect for babies who suffer from asthma because unlike other materials, it does not release small particulate matter that can trigger an attack.

    5) ECO-FRIENDLY!  In addition to the benefits it offers your baby, cotton is great for the environment too.  It is 100% natural and therefore biodegradable too, making it safe for the environment and safe for your home.

    6) REGULATES TEMPERATURE! The breathable fabric regulates temperature so well, so it is consistently warm and cozy for your little one!  During the coldest winter months, it stays warm.  During the hottest summer months, it stays cool.

    By now you must be convinced of the benefits cotton has to offer.  So, what's not to love about cotton?  Your baby will be comfortable and happy and so will you.

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